More and more people are considering the World Wide Web as a great opportunity to offer their products and services to a new, bigger market or even as a chance to create entirely new businesses online.

Even if the perspective to reach millions of potential customers is surely exciting, the truth is that internet marketing is more difficult than it may seems and if you don’t have a sufficient experience you will usually waste a lot of time and resources doing things that don’t produce the results you expect.

For this reason, seeking advice from competent internet marketing experts is essential if you want to succeed online.

Hiring a consultant can be very expensive, but fortunately this is not the only possibility.

In fact you can utilize one of the many internet marketing informational products (like books, manuals or ebooks) that are available online.

There are complete courses that deal with every possible aspect of the entire process of building, managing and promoting your business online.

Other products concern very specific topics like how to write effective advertisements or sales letters, or how to promote your site on search engines.

You can usually choose among a great variety of media formats: printed manuals, downloadable ebooks that allow you to use the product immediately, CD-ROMs, or even videos and audio tapes, if reading a big manual is not something for you.

The only risk is to be confused by so many possible choices. So how can you determine the product more suited to your needs?

When I need to decide about the purchase of an informational product, the first thing I do is reading each and every page of the author’s site.

You may think that the informations on a site designed to sell a product are, by definition, not objective.

But you can still find a lot of useful elements that will help you with your decision.

The following are the most important for me.

1) How is the product presented?

Reputable authors will never tell you that you will be able to make a lot of money without work simply by reading their ebook or manual.

They will warn you that personal efforts are always needed to succeed online and every concept you learn must be applied to your particular situation.

Disappointment is the only thing you will earn from an informational product that is presented like a ‘magic recipe’ to make money fast and without efforts.

2) How many details the author gives about him/herself especially with regard to past business experiences?

You want to be sure that you are about to spend your money to learn proven techniques successfully tested on real businesses not some vague theory.

3) Does the site contain customers testimonials? Do they sound genuine?

A testimonial should be always followed by a full name, a website or email address so that it can be verified.

4) What kind of guarantee is offered should you dislike the product once you have purchased it?

Ideally every good informational product should be covered by a full money back guarantee as it’s always the best protection for your investment.

If you pay attention you will find many other elements that will tell you a lot about the author and the product he/she sells.

Learning how to market online is an ongoing process. Even if your personal work is always needed, with ebooks, manuals, courses you can learn from successful marketers experiences, concentrate your efforts on strategies that worked for them and consequently avoid mistakes and save time and resources.

In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to
become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called and opt-in list. An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that
you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message. An important part of creating a successful opt-in list is to keep in mind that potential customer will visit your site from many places and may not see your homepage. Therefore it is imperative to have the ability to subscribe to the mailing list from all pages of your site. You should not, however, make the subscription information a focus point of every page.
It is a good idea to put it at the bottom or top of the page where it is visible but not distracting. It is also a good idea to promote your mailing list by using a give-away. You could offer a service, a discount, or an ebook. You can also drive potential subscriber to join your mailing list by writing articles that will benefit the reader and at the same time, build your credibly as an expert. You can include the subscription information in the byline of the articles. You could also write an ebook with your subscription information on each page, which will allow the customer to easily access the information and join the list with ease.

Once you have created the mailing list and now have your potential customers within your grasp it is your responsibility to keep them updated and interested. Provide them with quality information that is up-to-date and of interest to them. Offer discounts or a newsletter, something that the reader can use. This will keep them interested and will drive them to your site over and over, eventually they may make a purchase and if not, they will be informed enough to use word of mouth advertising for your site.