How Guest Posting Can Help Grow Your Online Audience

What is guest posting?

Guest posting is writing then publishing an article on another party’s website or blog.

It’s an excellent way to link with fresh readers and get your name recognized.

Writing an article of useful content and getting it published on an established website.

That is usually accomplished by carefully researching and writing a subject article, and then contacting the website owner to get it posted.

The benefits of getting your guest post on a large site is significant. With very little sweat, you can get a massive amount of traffic to your article, your name will be recognized, and your company will establish its brand within the author bio section of the website.

It is hands down one of the most effective forms of internet marketing available.

A link that is allocated on a lesser-known site that only occasionally accepts guest posts will bring you more SEO benefits than a link that comes from a search engine

Below you will find curated content with links to the authority on the subject of Guest Posting where all your questions and concerns will be addressed.

How to Find Guest Blogging Opportunities

The first thing you will want to do is find guest post opportunities. When looking for places to guest post, your main goal is to find sites relevant to your niche or industry. You are looking for blogs that fit the following criteria:

The content is focused on your niche / industry.

The audience of the blog will be interested in your industry.

The blog has engaged readership (posts have been shared socially and commented upon).

The blog owner is active on social media (so you know that they will be promoting your work on their site).

So, if you are selling seeds, you will want to find gardening blogs with an engaged audience of gardeners. The following should help you find the right kind of guest post opportunities.

Google Searches Google is a great place to start in the search for guest posting opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry.

keyword “submit a guest post”

keyword “guest post”

keyword “guest post by”

keyword “accepting guest posts”

keyword “guest post guidelines”

These searches should lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers.

Prolific Guest Bloggers Know of any prolific guest bloggers in your industry?

If you read enough blogs in your industry (which you should), these will be the names you see over and over writing content for others. For online marketers, that list includes Gregory Ciotti Danny Iny Leo Widrich Neil Patel Marcus Sheridan , and many others.

Using Google search, search for the name of prolific guest bloggers in your industry plus the phrase “guest post by”. This will reveal all of the sites that these guest bloggers have posted upon. They should be good places for you to guest post upon as well. A bonus would be if you actually know a guest blogger in your industry that can make an introduction for you to the owners of blogs they have guest posted upon.

Competitor Backlinks If you (or your online marketing agency) has ever pulled up a backlink analysis of a competitor while working on your SEO campaign, chances are one or more of your competitors have backlinks from guest posts they have done.

If you have access to tools like Open Site Explorer , you can look at the backlinks of your competitors and spot any blogs they have written for. If you don’t, you can do a Google search for “guest post” (replacing with your competitor’s domain) which should reveal sites that a competitor has written for.

Social Searches A lot of bloggers and guest posters will share their latest guest posts on social networks. Since the easiest one to search is Twitter, you should try running a Twitter search for keyword “guest post” to get the latest tweets about guest posts in your industry. Just follow the links to see which blogs are accepting the guest posts.

600+ Guest Blogging Opportunities Need more keyword search ideas or just a list with lots of different guest posting opportunities? Check out this post on Buzz Blogger with 500 places to syndicate content and this one by Brian Keith May with 100 sites to submit guest posts MyBlogGuest Last, but definitely not least, is My Blog Guest , a community of guest bloggers. Sign up for free and search for blogs which are accepting guest posts. Better yet, post your own information to say that you are looking to write guest posts on a particular topic so blog owners can find you!

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