Product First, Marketing Second

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

 

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

3 Ways to Juggle Both Online and Offline Sale in your Business

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

 

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

What is Drop shipping? How does Drop shipping work?

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

 

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

Do You Really Need Website Monitoring for Your Website?

Do You Really Need Website Monitoring for Your Website?

A number of online entrepreneurs and website owners have realized the necessity of a quality website monitoring service to mitigate the damage caused by website downtime. There are still some, however, who wonder if they really need website monitoring for their websites. For example, those who operate and update blogs may wonder if website monitoring is really necessary for their website since they don’t make direct sales. Since direct sales are not an issue, they think downtime may not really affect profits to a significant degree. If this example is in line with your thoughts on website monitoring, there may be a few aspects of downtime that you are overlooking. Before you decide that a website monitoring service is not necessary for your website, ask yourself these three questions.

1. Is Your Site Monetized in Any Way?

Even if you don’t make direct sales, if your site is monetized in any way (such as through Google AdSense or other affiliate arrangements) then downtime can indeed affect the profits of your website. If your site is down or visitors can’t click on your affiliate links, your site can’t make money. Just as with a site that makes direct sales, any site that is monetized in any way will lose profits when downtime occurs. Just because your site does not make direct sales does not mean that downtime will not affect the bottom line of your site’s profitability.

2. Have You Invested In SEO?

If you have invested in SEO to attain high search engine rankings, chances are that the amount of time and money you have invested in SEO are quite significant. Unfortunately, frequent downtime or performance issues with your website can cause those search engine rankings to drop. If you aren’t monitoring the downtime of your website, you have no way to tell if your site is encountering enough downtime to hurt your search engine rankings, throwing all of those SEO efforts to the wind.

3. Does Your Site’s Image Matter to You?

If your site’s image and reputation matter to you, then you need to minimize any downtime your site may experience. For example, if your site is a funnel page and you are trying to get people to sign up for a product or service or you use your site to position yourself as an expert in your field, downtime is going to affect how professional your target market really thinks you are. If your site frequently malfunctions or goes down, it will be hard for visitors to take your site seriously and the reputation of your website (not to mention your own reputation) is going to take a dive. If image is important to the success of your site and your business, then the uptime of your website is just as important. This means that you need a website monitoring service in place to monitor any downtime your site may experience.

The Bottom Line

While some people may indeed be able to get away without using a website monitoring service, such as someone who just uses their site as a personal blog and doesn’t care about things like SEO, profits, or downtime, most of those who operate websites do so to profit from them. If you profit from your site in any way or your site is even indirectly related to your business’s profits, then you need to make sure you keep downtime to a minimum. The best way to do this is to ensure that you have partnered with a website monitoring service that will alert you the moment downtime occurs so you can go to work getting your site back up and running as soon as possible to avoid profit loss, SEO damage, and a hit to your reputation.

7 Problems with getting traffic to your site

7 Problems with getting traffic to your site

Every Internet marketer, and anyone running an online business, has encountered some, or all of the problems in this article. Also, these problems are not unique to so-called newbies. Even highly experienced online business people run into these problems from time to time, and many of them suffer from them for years before uncovering a solution.

Problem #1 – Not knowing where to start

This is a VERY common problem. It is particularly prevalent in people who are new to online marketing, but isn’t exclusively a ‘newbie’ problem. Many seasoned pros suffer from the same problem too. It is easy to understand why this is such a significant problem. There are simply so many traffic techniques around, and new strategies coming out daily, that it can be impossible to know where to start, or what to focus your time, energies and money on.

Problem #2 – Hitting a plateau

Many online marketers find it easy enough getting an initial stream of traffic to their site, but then hit a glass ceiling. No matter what
they do, that glass ceiling keeps kicking in and they struggle to take things to a whole new level. I used the term ‘stream of traffic’ above, but the reality is that you can hit this glass ceiling at any time. It can kick in when the amount of traffic you’re getting on a daily basis is little more than a trickle, or it could appear when you’re at several thousand visitors a day, but whenever it kicks in you’ll become frustrated at why your ongoing efforts don’t seem to be rewarding you with a steadily increasing daily visitor count.

Problem #3 – Nothing seems to work

Another very common problem is nothing seeming to work. You’ve taken the courses, read the books, attended seminars, and you’re doing what you’ve been told – at least you think you are – and yet nothing, or very little is happening. In the process of launching a new online business, website or blog, it’s hard not to imagine that hordes of visitors aren’t going to come flocking to the site, but the sad reality is that on far too many occasions, instead of having people banging down the doors to get into your latest web site, you’ll have nothing but a deadly silence. After our initial traffic strategy didn’t pan out as planned, we quickly move onto another tactic that is often as disastrous as the first. Then a third and fourth traffic tactic, but still don’t see that hit count climbing through the roof.

Problem #4 – Can’t find the time

You’re so busy developing your product or service, or meeting the needs of your existing customers, that you just can’t find the time to devote to getting more traffic. Almost all online business people suffer from this problem to a greater or lesser degree. The thrill of product development, in particular, can be so enticing and involved that acquiring traffic is overlooked or forgotten completely. And if it’s not product development that soaks up our precious time it’s other demands on such as family, a full time job (if you’re online business is only part time), bookkeeping, managing staff, and all those things that fill a busy life. On a scale of one to ten, traffic acquisition can often be relegated to a ‘one’, when the reality is it should probably be a seven, eight, nine or ten if you really want to succeed online.

Problem #5 – Struggling with the technology

Have you ever watched a sixteen year old use Facebook? They whizz around like they were born knowing how the technology works, but for many people computers, software, and much of what happens online is not an innate skill that they were born with, and is certainly not second nature.
If this is a problem for you here’s the good news. You are definitely not on your own.

Problem #6 – Getting traffic that converts poorly

You’re happy with the amount of traffic you’re getting, but your problem is that it is just not converting into sales.
At first glance many people will say this is not a traffic problem, but a conversion problem IS most definitely, a traffic problem.
The reality is that in the vast majority of cases poor conversion is a direct result of attracting the wrong traffic. Yes, there are definitely many things we can do to increase conversions once people arrive at our site (changes to design, copy, the offer, etc), but the first place to start is to
ensure that you are attracting the right traffic in the first place.

Problem #7 – Getting a consistent amount of traffic

Often an initial burst of activity, backed up by the enthusiasm of launching a new online business, will see a good amount of traffic come pouring in, but after a few days, weeks, or months that impetus fades away and the visitor count starts to decline on a daily basis. This scenario is all too common for online businesses and it can be incredibly disheartening. When putting plans together we tend to focus on traffic growing over time, as word gets out about our amazing new product or service. So, when exactly the opposite happens it is easy to become disheartened, to the point of wanting to throw in the towel and call it a day. If you’re having this problem don’t think you’re on your own. Anyone who has been involved in online business for any length of time will probably have come across exactly this situation on more than one occasion.

The greatest problem is not even realizing that you have a problem and to pinpoint exactly what it is. Instead of describing them as issues, let’s call them obstacles that we can work on to remove. That sounds much more favorable. In the same way as eating an elephant as a challenge and not a problem, we need to take a look at our traffic issues as challenges too. The great thing is that none of the ‘difficulties’ mentioned above are in the Elephant consumption category, and you’ll find that fixing all of them in first requires identifying the problems for what they are. So, get you knife and fork and lets start eating that elephant one bite at a time.

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